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Wednesday, June 24, 2009

Apama SIFMA 09 Announcements

Posted by Chris Martins

SIFMA is happening this week in NY and this typically sparks a flurry of announcements in Capital Markets, as this event can be seen as a benchmark for what is happening in the industry, similar to TradeTech Paris for Europe earlier in the Spring.  Apama has made a series of significant announcements that capture some of the scope of the Apama platform and what we believe is required to be successful in this market.  In different niches of the blogosphere you’ll find some proponents of fairly narrow definitions of what “CEP” is or how one measures CEP “leadership” or “maturity”.  I think the Apama announcements illustrate a different perspective, reflective of the breadth of the Apama platform and the possibilities available to such a platform in terms of building new event-driven solutions in Capital Markets.

Market Surveillance and Monitoring Accelerator

Apama has previously announced market surveillance customers, FSA and Turquoise, and with our new enhanced Solution Accelerator we are capturing our capabilities in a way that allows regulators, exchanges/MTFs, and trading firms to further jumpstart deployment of monitoring applications.  The idea that it would be efficacious to have real-time monitoring of trading is becoming better understood in the indusry.  If you read the release, you’ll note that the targets are not just regulators or exchanges, but firms themselves, who would benefit from detecting potentially damaging activities prior to that activity hurting firm reputations or profits.

Apama Solution Accelerators provide a set of core functions that focus on specific domain areas, but they still retain the flexibility to evolve and adjust as circumstances require.  That is key to keeping pace with very dynamic market conditions.  These Accelerators have proven a key driver to our recent success as they marry the power of the underlying platform with the real “end game” of providing customers with solutions that deliver value.

UniCredit Customer Win

As an example of the power of Solution Accelerators, Apama also announced that UniCredit is using the Apama FX Market Aggregator (another of our roster of Accelerators) to give their FX traders access to prices from a number of FX liquidity venues.  UniCredit is also using the Accelerator to publish FX prices to its eFX downstream channels.   Again, a key point here is that the use of an Accelerator in no ways constrains a client from using the Apama tools that are part of the underlying platform to build out other capabilities that complement the Accelerator.  For some the Accelerator is close to what is needed, but for others it is an attractive launching point.  For further discussion of this, you might want to check out a recent Webinar on “FX Aggregation and Beyond” that talks to this issue.

Lime Brokerage

We added to our broad range of connectivity adapters with  an important connection to Lime Trading System’s Citrius market data feed and FIX order placement services.  This give our customers access to Lime’s trade execution capabilities for equities, derivatives, ETFs, futures and options.  Apama customers can also look to Apama applications via Lime Trading System’s collocation facilities.  Lime is a really cool firm and we see this as a great opportunity for our common customers – both those now and to come.

Connectivity is the lifeblood of CEP and other event-driven applications.  Apama has a broad range of adapters, and we have an engineering team whose specific focus is on this aspect of the product platform.  Integration adapters aren’t “sexy” and they don’t get a lot of attention in marketing literature, but they are vital and deserve a bit of spotlight.


BondDesk provides 2,000 broker-dealers with access to 35,000 live and executable offerings from 120 premier fixed income dealers.  In an announcement this week, we announced that BondDesk ATS (alternative trading system) customers will be able to register their interest in the availability of fixed income securities that meet certain criteria and Apama will monitor the inbound data and provide real-time notification when a matching offering becomes available on the ATS.

So four announcements this week, and more upcoming.

So stay tuned. 



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