SIFMA is happening this week in NY and this typically
sparks a flurry of announcements in Capital Markets, as this event can be seen
as a benchmark for what is happening in the industry, similar to TradeTech
Paris for Europe earlier in the Spring. Apama
has made a series of significant announcements that capture some of the scope
of the Apama platform and what we believe is required to be successful in this
market. In different niches of the
blogosphere you’ll find some proponents of fairly narrow definitions of what
“CEP” is or how one measures CEP “leadership” or “maturity”. I think the Apama announcements illustrate a
different perspective, reflective of the breadth of the Apama platform and the
possibilities available to such a platform in terms of building new
event-driven solutions in Capital Markets.
Market Surveillance and Monitoring Accelerator
Apama has previously announced market surveillance
customers, FSA and Turquoise, and with our new enhanced Solution Accelerator we
are capturing our capabilities in a way that allows regulators, exchanges/MTFs,
and trading firms to further jumpstart deployment of monitoring applications. The idea that it would be efficacious to have
real-time monitoring of trading is becoming better understood in the indusry. If you read the release, you’ll note that the
targets are not just regulators or exchanges, but firms themselves, who would
benefit from detecting potentially damaging activities prior to that activity
hurting firm reputations or profits.
Apama Solution Accelerators provide a set of core
functions that focus on specific domain areas, but they still retain the
flexibility to evolve and adjust as circumstances require. That is key to keeping pace with very dynamic
market conditions. These Accelerators
have proven a key driver to our recent success as they marry the power of the
underlying platform with the real “end game” of providing customers with
solutions that deliver value.
UniCredit Customer Win
As an example of the power of Solution Accelerators,
Apama also announced that UniCredit is using the Apama FX Market Aggregator
(another of our roster of Accelerators) to give their FX traders access to
prices from a number of FX liquidity venues.
UniCredit is also using the Accelerator to publish FX prices to its eFX
downstream channels. Again, a key point
here is that the use of an Accelerator in no ways constrains a client from using
the Apama tools that are part of the underlying platform to build out other
capabilities that complement the Accelerator.
For some the Accelerator is close to what is needed, but for others it
is an attractive launching point. For
further discussion of this, you might want to check out a recent Webinar on “FX
Aggregation and Beyond” that talks to this issue.
We added to our broad range of connectivity adapters with
an important connection to Lime Trading
System’s Citrius market data feed and FIX order placement services. This give our customers access to Lime’s trade
execution capabilities for equities, derivatives, ETFs, futures and
options. Apama customers can also look
to Apama applications via Lime Trading System’s collocation facilities. Lime is a really cool firm and we see this as
a great opportunity for our common customers – both those now and to come.
Connectivity is the lifeblood of CEP and other
event-driven applications. Apama has a
broad range of adapters, and we have an engineering team whose specific focus
is on this aspect of the product platform.
Integration adapters aren’t “sexy” and they don’t get a lot of attention
in marketing literature, but they are vital and deserve a bit of spotlight.
BondDesk provides 2,000 broker-dealers with access to
35,000 live and executable offerings from 120 premier fixed income dealers. In an announcement this week, we announced
that BondDesk ATS (alternative trading system) customers will be able to
register their interest in the availability of fixed income securities that
meet certain criteria and Apama will monitor the inbound data and provide
real-time notification when a matching offering becomes available on the
So four announcements this week, and more upcoming.
So stay tuned.